As we spoke about on the phone the other day, the goal with True Blue Country Solar is to get a website live to show a small amount of digital presence and establish credibility for potential customers that are on the fence.

Option 1: Adapting the Blue Inspect Website Template

This option involves adapting the Blue Inspect website template for True Blue Country Solar. By using this existing framework, we can quickly and affordably create your site. The content and branding will be customised specifically for True Blue Country Solar, ensuring a personalised touch while maintaining a fully responsive design that works on both desktop and mobile devices. Basic SEO will be set up to ensure your site is visible to search engines. At $415, this is the more budget-friendly option and allows for faster implementation. However, it comes with limitations in terms of customisation. The design and structure will remain similar to the Blue Inspect site, which may not fully capture your brand’s unique identity. Additionally, the older software may lack the latest features and visual appeal.

Option 2: Building a New Website from the Ground Up

With this option, we will create a completely new website designed specifically for True Blue Country Solar. This custom approach allows us to fully represent your brand’s values and goals, delivering a sleek, modern design with an optimised user experience. The website will be built using our latest software, ensuring better performance, speed, and functionality. Advanced SEO techniques will be implemented to maximise your online visibility, and the site will be fully responsive and compatible with all devices. For $499, this option offers a professional appearance, improved performance, and a future-proof solution that can grow with your business. The tailored design is also more likely to convert visitors into customers, making it a smarter long-term investment.

In addition to the website development, I recommend creating a set of brand guidelines for True Blue Country Solar. This will ensure consistency across all marketing materials and provide clear direction for your brand’s visual identity. The brand guidelines will include key elements such as logo usage, color palette, typography, and overall style guidance. Having these guidelines will strengthen your brand’s presence and make it easier to maintain a cohesive look and feel in the future.